McDonald's intentionally pisses off religious nut jobs?

Saw THIS little gem over on the Huffington Post. Love the HP (although this great piece comes from Chris Kelly). The quotes are really a "must read" - I genuinely wonder if any of these people decrying the "homos" have even read the effing bible.

Money quote:

I just had a thought -- honest to God, I swear this wasn't where I was heading with this thing; I was just going to make a lot of snotty remarks about reductio ad absurdum and the McFaddin Family's feet -- but it occurs to me that McDonald's has done something brilliant:

They've deliberately offended a demographic they don't want.

For just $20,000, they've chased off all the crazy people who hang McDonald's sputtering and ranting and making me not want to eat there.

It's genius.

Now, if they'd just bring back the McRib.